Terms of Service

These Terms of Service ("Terms") are a binding agreement between you and Beta Bots LLC (d/b/a Ad Loop) ("Ad Loop," "we," "us," or "our") governing your access to and use of the Ad Loop platform, websites, dashboards, Slack application, and related services (collectively, the "Services").

By creating an account, clicking "I agree," subscribing, or otherwise using the Services, you accept these Terms. If you do not agree, do not use the Services.

You represent that you are at least 18 years old, are using the Services for business (not personal, household, or consumer) purposes, and that the individual accepting these Terms has authority to bind the business you represent (the "Customer," "you," or "your").

Services.

the Ad Loop marketing platform, including one-time build of a marketing page, wiring of conversion tracking, and automated management of advertising campaigns on your behalf, together with reporting and support.

Ad Platforms.

third-party advertising and business services you connect, including Meta (Facebook/Instagram), Google Ads, Google Business Profile, and similar networks.

Customer Accounts.

your own accounts with the Ad Platforms, your website hosting (e.g. Vercel), analytics, telephony, and other third-party services you authorize us to access.

Ad Spend.

amounts charged by the Ad Platforms to run your advertising. Ad Spend is billed by the Ad Platforms directly to you and is separate from, and not included in, our fees.

Leads.

contact records, form submissions, calls, messages, and related data generated by your advertising and captured through the Services.

Marketing Site.

the marketing page or website we build and deploy to your Customer Account.

Depending on your plan, the Services may include: a one-time build of a Marketing Site (produced once and then design-locked; structural or visual redesigns require a separate paid order); wiring of conversion tracking and analytics; creation and ongoing optimization of advertising campaigns on the Ad Platforms; weekly reporting; and management through Slack and your dashboard.

The Services are provided as software and automated services, supplemented by limited human oversight. We are a marketing-technology provider. We are not your employee, agent for general purposes, attorney, accountant, or fiduciary.

We do not guarantee any particular advertising outcome. We do not sell, resell, or supply Ad Spend, ad inventory, or media. We do not take custody of your Ad Spend or your funds. Advertising is inherently variable and depends on your market, offer, budget, pricing, competition, and factors outside our control.

You own and are solely responsible for your Customer Accounts, including your Ad Platform accounts and all activity in them. Advertising runs in your accounts, under your name, subject to the Ad Platforms' own terms.

Ad Spend is charged by the Ad Platforms directly to the payment method you place on file with them. Ad Spend is not part of our subscription fee, is not paid to us, and we never hold or control it. You are responsible for all Ad Spend, taxes, fees, and charges the Ad Platforms assess, including any charges that continue after you cancel the Services if you have not paused or stopped your campaigns and accounts yourself.

Cancelling or terminating the Services does not automatically stop, pause, or close your Ad Platform accounts or campaigns. Those live in your own accounts. You are responsible for pausing spend and revoking access if you want advertising to stop.

To provide the Services you authorize us to connect to and operate within your Customer Accounts on your behalf — for example, to create, edit, pause, or resume campaigns, adjust budgets within limits you set, deploy your Marketing Site, and read performance data. You grant us a limited authorization to take these actions solely to provide the Services.

You may revoke access at any time through the applicable Ad Platform or by contacting us. Revoking access, disconnecting an account, or changing credentials may degrade or stop the Services, and we are not liable for any resulting loss of performance. You remain responsible for your accounts and their settings at all times.

The Services use automated systems and artificial-intelligence models to draft copy, build pages, analyze performance, and propose or apply changes to your campaigns. Automated and AI output can be inaccurate, incomplete, or unsuitable, and may change without notice.

By default, material changes are presented for your review and approval before they take effect, and spend is subject to the budget limits configured for your account. If you enable any optional automatic-apply setting, you authorize the Services to apply changes within those limits without prior approval, and you accept responsibility for those changes. You are responsible for reviewing proposals, reports, and your accounts, and for the decisions you approve.

We do not warrant or guarantee any specific number of leads, calls, sales, bookings, revenue, return on ad spend, cost per lead, search ranking, or other result. Any examples, projections, benchmarks, or past performance are illustrative only and are not a promise of future results.

Statements about typical or benchmark performance are estimates based on available data and are not commitments. Your results will depend on factors we do not control, including your offer, pricing, capacity, responsiveness to leads, market conditions, and the Ad Platforms.

We may show a cost-per-lead target and track your current cost per lead, measured from the Lead data captured through the Services over a defined trailing window. This target reflects our good-faith objective for your account.

Unless a separate written agreement signed by us expressly states otherwise, the cost-per-lead target is not a binding guarantee, refund obligation, credit, or money-back commitment. If your cost per lead is above the target, our commitment is to continue optimizing your campaigns in good faith to work toward it — not to issue an automatic refund or credit. Measurement is based on the Leads and spend recorded in the Services, which may differ from figures reported by the Ad Platforms or your own systems.

You represent, warrant, and agree that:

• the information you provide (including your business details, services, offers, pricing, and brief) is accurate, current, and not misleading;
• your business is lawful and properly licensed, permitted, and insured for the services it advertises, and you are solely responsible for fulfilling what your advertising offers;
• you have all rights necessary to the content, trademarks, images, testimonials, and claims you provide or approve, and their use will not infringe or violate any third-party or legal right;
• you will comply with all laws and with the Ad Platforms' terms and policies, including advertising, consumer-protection, and industry-specific rules;
• you are not advertising in a category we or the Ad Platforms prohibit or restrict without meeting the applicable requirements; and
• you are responsible for your own claims, disclosures, guarantees, and substantiation in your advertising and on your Marketing Site.

Your use of the Ad Platforms is governed by their terms and policies, which may change at any time. Certain advertising (for example, housing, employment, credit, or other regulated categories) is subject to special rules. Where the Services support it, we will apply the special-ad-category and compliance settings we reasonably can based on the information you provide, but you remain responsible for the accuracy of that information and for compliance.

We are not responsible for an Ad Platform's decisions, including ad disapprovals, account restrictions, suspensions, billing, delivery, measurement, or changes to its products, policies, or algorithms.

The Services may capture Leads, provision a tracking phone number, record calls, and — where you enable it — send text messages or other communications to your prospects and customers on your behalf. As between you and us, you are the controller of your Leads and are responsible for how they are contacted and used.

You are solely responsible for obtaining any legally required consent and for compliance with all laws governing calls, recordings, and messaging, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM, state call-recording and two-party-consent laws, wireless-carrier and CTIA requirements, quiet-hours rules, and applicable privacy laws. Where the Services provide compliance features (such as recording disclosures, opt-out handling, and quiet-hours limits), they assist but do not replace your own legal compliance. You direct the communications; you are responsible for them.

The Services are offered on a recurring subscription billed in advance through our payment processor. Fees, billing frequency, and any add-ons (such as a redesign) are as presented at purchase. Fees are exclusive of taxes, which you are responsible for.

Your subscription renews automatically each billing period until cancelled. You authorize us and our payment processor to charge your payment method for the fees and any applicable taxes. You may cancel at any time; cancellation stops future renewals and ends the Services at the end of the then-current billing period.

Except where required by law or expressly stated in writing, fees are non-refundable and are not prorated on cancellation. Ad Spend is separate and is not refundable by us (we never receive it). You agree not to dispute or charge back valid fees; unresolved balances and improper chargebacks may result in suspension.

We own and retain all rights in the Services, including our software, models, methods, templates, and content, and all improvements to them. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Services during your subscription for your internal business purposes.

You retain rights in the business content and data you provide. The Marketing Site content we deliver to your Customer Account is yours to use for your business. You grant us a non-exclusive license to host, process, reproduce, and use your content and data as needed to provide, secure, and improve the Services and as described in our Privacy Policy. If you give us feedback, you grant us a perpetual, royalty-free license to use it without obligation.

The Services rely on and interoperate with third parties, including the Ad Platforms, payment processing, authentication, hosting, telephony, analytics, communications, and AI providers. Your use of those services may be subject to their own terms, and we are not responsible or liable for third-party services, their availability, or their acts or omissions.

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTY THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR WILL PRODUCE ANY PARTICULAR RESULT.

Some jurisdictions do not allow certain warranty exclusions, so some of the above may not apply to you.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST LEADS OR DATA, OR LOSS OF GOODWILL, ARISING OUT OF OR RELATING TO THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE AMOUNT OF SUBSCRIPTION FEES YOU ACTUALLY PAID US FOR THE SERVICES IN THE THREE (3) MONTHS IMMEDIATELY BEFORE THE EVENT GIVING RISE TO THE CLAIM. AD SPEND IS EXCLUDED FROM AND DOES NOT COUNT TOWARD THIS CAP, AND WE ARE NOT LIABLE FOR AD SPEND OR AD-PLATFORM CHARGES.

These limitations apply to all claims, whether in contract, tort, or otherwise, and are a fundamental basis of the bargain. Some jurisdictions do not allow certain limitations, so some may not apply to you.

You will defend, indemnify, and hold harmless Beta Bots LLC (d/b/a Ad Loop) and its owners, officers, employees, and contractors from and against any claims, damages, liabilities, penalties, and costs (including reasonable attorneys' fees) arising out of or relating to: your business, products, services, offers, and advertising claims; your content and the information you provide; your Leads and your communications with them (including any TCPA, call-recording, messaging, or privacy claim); your Customer Accounts and Ad Spend; your violation of law or of any Ad Platform's terms; and your breach of these Terms.

We may suspend or terminate the Services, in whole or in part, if you fail to pay, breach these Terms, use the Services unlawfully or in a way that risks harm or an Ad Platform violation, or as needed to comply with law or protect the Services. You may stop using the Services and cancel at any time.

On termination, your license to use the Services ends. Provisions that by their nature should survive — including fees owed, disclaimers, limitations of liability, indemnification, and dispute terms — survive termination. Your Marketing Site and Customer Accounts remain yours; we will make commercially reasonable efforts to make your data available on request for a limited period, after which we may delete it.

We may modify the Services and these Terms from time to time. If we make material changes, we will provide reasonable notice (for example, by posting the updated Terms with a new date or by notifying you). Your continued use after the changes take effect constitutes acceptance. If you do not agree, stop using the Services.

These Terms are governed by the laws of the State of Florida, United States, without regard to conflict-of-laws rules. Subject to the arbitration provision below, the state and federal courts located in Miami-Dade County, Florida have exclusive jurisdiction, and you consent to venue there.

Informal resolution first: before starting a formal proceeding, the parties will try in good faith to resolve any dispute by contacting each other.

Arbitration and class-action waiver: except for claims that qualify for small-claims court or seek injunctive relief for intellectual-property or unauthorized-access matters, any dispute will be resolved by final and binding individual arbitration, not in court. YOU AND WE WAIVE THE RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN A CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION. This provision should be reviewed and finalized by counsel for your jurisdiction before you rely on it.

These Terms, together with the Privacy Policy and any order or plan you accept, are the entire agreement between us and supersede prior agreements on their subject. If any provision is unenforceable, the rest remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delay or failure due to events beyond its reasonable control. Notices to us may be sent to the contact below.

Beta Bots LLC (d/b/a Ad Loop) — Florida, United States. Questions about these Terms: admin@adloophq.com.